Built For 109 NY · Prepared April 2026

Get accredited LPs outside your institutional network.

109 NY has closed over $7B of NYC transactions alongside Carlyle, Davidson Kempner, and Sixth Street. This package is how that track record reaches accredited investors who are not yet inside your JV roster.

Prepared For
Bastien Broda, 109 NY
Prepared By
Leadfins
Deliverables
1 LP · 4 Ads · 4 Copy · 1 VSL
Deliverable One · Landing Page

A landing page that brings accredited LPs into the funnel, already deployed and live.

Matches the 109 NY brand system — forest green, Source Serif body, the 109 / 620 MGMT track-record treatment, and a Regulation D disclaimer. Single-file HTML, mobile responsive.

https://109ny-landing.vercel.app
Deliverable Two · Image Ads (Meta)

Four Meta ads, one per investor angle — track record, NYC thesis, vertical integration, JV proof.

Each ad leads with a real number from the 109 NY track record: $7B closed, 1,000+ NYC units, 8.1M SF of office, or the institutional JV roster. Rotate across 90 days so the feed does not repeat.

Ad 01 — Track Record
Ad 01 · Track Record
$7B Closed, Now Open To Individuals
Ad 02 — NYC Thesis
Ad 02 · NYC Thesis
Vacancy Under 2%, Supply Lagging 20 Years
Ad 03 — Vertically Integrated
Ad 03 · Vertically Integrated
620 MGMT — The Operating Moat
Ad 04 — JV Aligned
Ad 04 · JV Aligned
Diligence By Carlyle & Davidson Kempner
Deliverable Three · Ad Scripts

Four ad scripts, one per investor psychology.

Rotate them with the image ads over 90 days so the campaign keeps reaching new accredited investors without fatiguing the creative.

Var 01 · Track Record

$7B Closed, Now Open

Accredited Investors: 109 NY's leadership has closed over $7B of New York City real estate alongside The Carlyle Group, Davidson Kempner, Sixth Street, Madison International Realty, and Rockpoint.

The firm is a vertically integrated owner, operator, and manager of NYC multifamily and commercial real estate, with every function handled in-house through the 109 NY and 620 MGMT platforms.

A portion of the current NYC multifamily pipeline is now open to individual accredited investors on a co-invest basis under Reg D 506(c).

Click below to book a 30-minute briefing with the 109 NY investor team.

For Accredited Investors Only.

Headline · $7B closed. NYC. Now direct. · Accredited only
Var 02 · NYC Thesis

The Most Supply-Constrained Multifamily Market In The U.S.

Accredited Investors: New York City is the only major U.S. metro where residential vacancy has stayed under 2% for 20 consecutive years while net new multifamily supply has lagged household formation every year since 2001.

109 NY acquires mid-rise NYC multifamily on a value-add basis, runs the operating platform in-house through 620 MGMT, and exits alongside institutional joint venture partners.

The current co-invest program is open to a small group of verified accredited investors under Reg D 506(c).

Click below to walk through the live opportunity with the 109 NY team.

For Accredited Investors Only.

Headline · NYC multifamily · Supply under 2% vacancy · Accredited only
Var 03 · Integration

Vertically Integrated NYC Multifamily

Accredited Investors: most real estate sponsors outsource property management, leasing, and construction oversight, and hope the fee stack still delivers their returns.

109 NY built the operating layer before taking the first dollar of outside capital. The 620 MGMT platform handles leasing, property management, construction, and accounting across every asset the firm owns.

That integration is why 109 NY runs alongside Carlyle, Davidson Kempner, and Sixth Street on joint ventures, and why execution risk does not sit inside a third party when your capital is in.

Click below to book a 30-minute briefing.

For Accredited Investors Only.

Headline · Own, operate, exit inside one platform · Accredited only
Var 04 · JV Proof

Invest Alongside Carlyle And Davidson Kempner

Accredited Investors: when an institution the size of The Carlyle Group or Davidson Kempner commits capital to a real estate deal, they run a full institutional diligence pass that most individual investors never get access to.

109 NY sits inside that diligence process on every transaction the firm does.

Qualified individual accredited investors can now participate alongside this capital base through the 109 NY co-invest program under Reg D 506(c), against NYC multifamily assets operated by the in-house 620 MGMT platform.

Click below to book a 30-minute briefing.

For Accredited Investors Only.

Headline · NYC multifamily co-invest · Accredited only
Deliverable Four · Investor VSL

A six-minute founder video, ready to record.

Six beats written in Bastien's voice — hook, opportunity, numbers, track record, terms, close. Recording it once gives you a single asset that works on the landing page, in DMs, and in follow-up emails.

Full Script

Why New York, Why Now — The 109 Thesis.

820 words. 5 min 45 sec read time. First-person, Bastien Broda.

Open The VSL Script →
Next Step

Ready to run this? Book a 30-minute call.

We handle the 506(c) ad account setup, the first ad-and-script combination, the retargeting, and weekly reporting tied to booked investor calls.

Book The 30-Minute Call